Secure your brand and products in retail

In the retail industry, your reputation is just as valuable as your stock. Counterfeit products, fake websites, forged invoices, and fraudulent customer service channels are growing threats in the digital market. They mislead consumers, disrupt supply chains, and weaken loyalty - often long before your own teams notice anything.

Abion helps leading retailers and wholesalers to detect, prevent, and act on brand abuse before it harms the business.

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Retail brands are extremely attractive targets

Retail companies are present everywhere - their own webshops, marketplaces, social media, through retailers, affiliates, and logistics partners. The digital complexity creates a large attack surface, making retail brands particularly vulnerable. Fraudsters exploit both the company's visibility and customer trust to defraud large sums at the expense of your name or brand.

When your brand is misused, the consequences can be felt quickly:

Loss of revenue from counterfeit goods
Diminished customer loyalty and trust
Increased pressure from authorities and contractual partners
Risk of removal from marketplaces or legal claims

Effective protection requires monitoring and action on a large scale - and a partner that understands the complexity of retail.

The four biggest threats to retail brands

Retail businesses typically face four main types of brand abuse that threaten revenue, customer trust, and compliance with regulations.

These attacks are organised, fast, and increasingly automated, designed to exploit trust in brands and scale across marketplaces, social media, and supply chains. These threats include:

Counterfeit goods and replicas of product lines

If counterfeit versions of your products are circulating on global marketplaces and grey markets, it harms both revenue and reputation, and can put your customers at risk. Where it was previously found primarily in local markets, it is now found both on trading platforms and legitimate webshops. Abion monitors international platforms and marketplaces, and our internal legal team ensures a quick response.

Copied and typosquatted websites

Identical or nearly identical sites, often in connection with typosquatting, making it easy for customers to be duped into making payments for non-existent goods or fake goods. This also leaves them open to subsequent misuse of credit cards and personal details. We identify and remove these pages before damage occurs and people get scammed.

Invoice fraud and supply chain fraud

Email spoofing and fake purchase requests are used to trick suppliers or partners into transferring money or sending goods to fraudsters. These attempts are becoming more sophisticated and can deceive even seasoned experts. Our tools make a difference and flag what otherwise looks trustworthy. It is crucial to be able to detect and block these attempts in time, as transfers or payments can rarely be reversed.

Phishing, false advertisements and fake support

From fake ads on social media to fabricated customer service, scammers exploit your brand's identity to deceive consumers. This type of campaign is often launched with several hundred ads at a time, making it nearly impossible to review manually. With Abion's effective monitoring services across digital channels, misuse can be effectively and massively tracked and removed.

Brands we protect

Compliance, risk and market responsibility

When your brand is misused, whether it occurs through counterfeit products, fake web shops or misleading advertisements - it is not only the relationship with customers that is at stake. It can also lead to legal and regulatory consequences. Retailers are increasingly held accountable for what happens in the name of their brand - even when it is misused by third parties, partners or on open platforms.

Abion helps you stop the misuse before it develops into a compliance problem. We monitor and identify threats in real time and ensure quick removal, enforcement, and legal follow-up, in accordance with applicable rules and expectations. We help you to:

Prevent and remove counterfeit goods in accordance with the EU's anti-counterfeiting frameworks
Protect consumer confidence and brand integrity in accordance with legislation
Ensure that brand misuse is handled quickly and responsibly – without overburdening your internal teams

Make your brand a priority

Your brand is your public image, and it's plays a big part in your customers' decision process. We help ensure that they encounter a positive experience - every time!