E-guide: How to protect your brand before expanding overseas

Why should you download the guide?

International expansion poses a lot of challenges, and it’s vital that you prepare for any obstacles that may arise. There are a number of pitfalls you should keep an eye on and many real-life examples to learn from. It is important that you build a comprehensive brand protection in order to scale the business internationally.

Who will find this guide useful?

The marketing department bears the ultimate responsibility for protecting the brand. So this guide is aimed at marketing managers.

Introduction

Is the company you are working for planning to expand abroad? Then you have an exciting journey ahead of you, to say the least. The benefits are many and on top of that there is, of course, a lot of money to be made. Not to be negative about the Swedish market, but the accumulated purchasing power outside the borders of our homeland has a lot more muscle.

Either way, it’s vital to be aware of the fact that there is a great deal to bear in mind during an international expansion for it to be a successful expansion. Not least for the marketing department. If you don’t do your homework down to the tiniest detail, you risk not only being on the receiving end of a tasty fine, but also having to chuck all your work in the trash. Expansion presents a lot of challenges, and it’s important that you are prepared for any obstacles that may arise.

In this guide, we will focus on how to create the correct conditions for expanding abroad with the help of a protected brand. We will also take a closer look at three common pitfalls linked to trade mark protection and how to avoid them. You can use this guide during your preparation in order to secure the company's international journey.