1. Abion
  2. /
  3. Webinar
  4. /
  5. Webinar: Turn dotBrand into a competitive edge
dotBrand webinar

From .com to .brand: why this your next digital advantage

Time is running out for dotBrand applications (April 2026 deadline), for what could be your last opportunity to secure this ultimate IP asset.

Join Abion’s Haydn Simpson and Matt Serlin for a practical webinar on what a branded top-level domain can mean for your business and its digital future. We will also cover SEO impact and leave time for a live Q&A.

In this webinar, you will learn:

  • What a dotBrand is and why it is so valuable
  • How a dotBrand can positively affect SEO, customer trust, and brand safety
  • What is the market saying about dotBrands
  • What a dotBrand project cost and how much effort is really involved

About the event

Host

Haydn Simpson

Haydn Simpson

Head of dotBrand, Abion

Matt Serlin

Senior Director of Domain Management, Abion

Time and Place

Wednesday 18th of February 2026

16:00 CET (15:00 UK, 10:00 Eastern US)

Online

Secure your dotBrand with a European partner

When it comes to operating your dotBrand domain, where your registry backend is located matters. Unlike many providers, Abion partners with a series of registry backend operators based all over the world.

Why is this important?
Having a choice is important, particularly if data sovereignty is important to your organisation. If you choose to have your data in the EU, US or any other territory, Abion can help to protect your information.

So, whether you’re in finance, pharma, or any other data-sensitive industry, choosing a European provider like Abion means greater control, compliance, and risk mitigation.

A full-service partner for claiming your dotBrand domain

A dotBrand domain strengthens your marketing strategy while enhancing security and simplifying the domain name management. We handle everything; strategy, application and implementation. 

Domain-illustration 2

Register for the webinar today

Don't miss the once-in-a-decade digital opportunity.