Disney’s Moana Caught in a Legal Storm
- IP & Trademarks
The beloved Disney film Moana has found itself in troubled waters again. Disney is now facing a lawsuit alleging copyright and trademark infringement over the name Moana, reigniting discussions around IP protection in the entertainment industry.
Previous conflicts
But this is not the first time the name has caused legal headaches. When the original film was released, Disney had to rename it "Vaiana" in certain European countries due to trademark conflicts, or to "Oceania" in Italy, partly because "Moana" was already famous as a well-known “adult” film star!
This latest dispute raises key questions for brands operating across multiple jurisdictions:
- Can trademark rights restrict the use of cultural or mythological names in global franchises?
- Where is the line between inspiration and infringement when commercialising folklore?
- How can businesses proactively navigate these complex IP landscapes?
"As IP lawyers, we see how intellectual property plays a crucial role in balancing innovation with legal protections. This dispute is a reminder that even industry giants like Disney are not immune to complex IP challenges."
- Luisa Grillo, Lead Associate, Abion
What are your thoughts on this case? How should companies handle trademark and copyright risks in global markets?
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Walt Disney Animation Studios
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