Rule

How Rule Secured Email Deliverability with VMC & DMARC

CHALLENGE

Protecting Brand Identity and Future Email Deliverability Challenges

Rule, a leading Martech SaaS company in the Nordics, needed to protect its brand and secure its digital communications. As a provider of Marketing Automation, SMS, and email marketing services, ensuring brand reputation and customer trust was vital. Additionally, Rule faced potential email deliverability issues with Google and Yahoo, where authentication was important to avoid spam folders.

Thanks to Abion's services and expertise, we saw a significant improvement in email deliverability, leading to higher open rates and increased customer trust.

Sam Jahanfar

CEO & Co-founder

SOLUTION

Abion’s Expertise in Brand Protection and Email Security

Rule teamed up with Abion to strengthen its brand protection by securing its trade mark and implementing key security protocols like DMARC. With the addition of a Verified Mark Certificate (VMC) and Google Checkmark, Rule improved the deliverability as well as open rate and general trustworthiness. This partnership ensured better protection for Rule's brand while enhancing the security of its communications.

RESULT

Improved Deliverability, Open Rate and Brand Trust

Partnering with Abion has significantly boosted Rule’s email deliverability, ensuring that their communications reach customer inboxes without landing in spam folders. The increased visibility and open rate, thanks to Google Checkmark verification, has enhanced Rule’s brand presence and customer trust. As a result, Rule now presents itself as a secure and reliable sender, strengthening their position in a competitive digital landscape where deliverability and credibility are key to long-term success.

Solutions

Win the Inbox Battle with a Verified Mark Certificate

Verified Mark Certificate (VMC)

Verified Mark Certificate lets your company render a logotype in your customer’s e-mail clients. Become one of the first businesses with VMC.

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GET TO KNOW Rule

An all-in-one platform to create personalised customer journeys

Rule is a MarTech SaaS company, founded in 2007 in Stockholm, offering a platform for email marketing, advanced Marketing Automation, and personalised SMS campaigns. The Rule platform is used by a global customer base, spanning companies of various sizes, industries, and levels of digital maturity.

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