Lyko

Challenge

Lyko sought preventive action and investment

Cheaper to do right from the start

– It was mainly a matter of prioritization on our part that led to the collaboration. We do not have the skills or capacity in these matters and Abion also provides us with excellent system support. We own approximately 30 domains and 20 registered trade marks and the list is constantly growing. In the digital world, doing the right thing from the start is always the most cost-effective. So, for us, working with Abion is a preventive measure and investment, says Tom Thörnblom.

Solution

Gets help with trade mark and domain monitoring

Lyko holds several brands and domains, which are continuously monitored by us.

– The team at Abion are responsive and fast-moving. They inform us whenever a domain name is available or if a new trade mark linked to our industry is filed for registration, which provides us with good intelligence and an eye on our competitors. Since we operate across Europe, they also provide us with information on new trade mark registrations in neighboring markets, which could potentially cause concern in the long run.

Lyko is a fast growing company, but in terms of number of employees, the company is still too small to have in-house experts to advice on all aspects of trade mark protection – digitally, legally, and technically.

Result

Wanted to secure their intellectual property rights

After the collaboration began, Lyko now has good external monitoring with good system support. They can now keep track of their competitors and over trade mark registrations that are close to their area and that can become worrying in the long run. With the help of domain monitors, they get information about domains that have become vacant or about someone who has applied for trade mark protection for something that is close to their products.

Lyko has now collaborated with us for several years and used our services, such as trade mark and domain monitoring.

For Lyko, we where the obvious choice of partner when the company’s extensive need for trade mark protection became apparent.

– We wanted to secure our intellectual property rights and remain in full control of our brand. Lyko often hires specialists of various trades, so that we can focus on our core business, says Tom Thörnblom, Head of Communications and Sustainability at Lyko.